![]() ![]() An automated strategy is more likely to perform better when a campaign is generating more than 600 conversions per month. Better performance is the reason that Google recommends using an automated strategy, and it can be better than manual control. And manual control of bids can get complicated as the number of keywords in your account increases.Īnother (sometimes) benefit is increased performance. You don’t need to constantly adjust bids. You set your bidding strategy and let it run. Using an automated strategy has one huge benefit: saving time. ![]() In this post you’ll learn about some of the pros and cons of automated bidding as well as an introduction to each of the different strategies. We use automated bidding strategies for many of our PPC management clients’ campaigns but not all. Today, Google has six different automated bidding strategy options for search campaigns, and Google strongly encourages advertisers to use automated bidding strategies over manual CPC and eCPC.īut does it make sense for your business to use an automated bidding strategy? It depends. ![]() Once upon a time, the only bidding strategy was manual CPC where we controlled how much we spent on every click. One area that has seen a huge rise in automation is bidding strategies. In many areas, they have taken away manual control entirely. For instance, I have a client that does B2B lead gen where they take in online forms and calls, however, those conversions aren't always equal they have a 90% contact rate on leads from Online forms, but phone calls tend to be less relevant and more informational, but they still get occasional leads from phone calls so they don't want to ignore it completely.īy setting the Conversion Value for Online Forms to $2, and the Conversion Value to $1 for Phone Calls, by using the Maximize Conversion Value bidding strategy, Google knows that My client values Online Forms over Phone Calls, and thus it's algorithm will show ads more frequently to users who will likely submit forms over calling them.Over the last several years, Google and Facebook have pushed advertisers to adopt machine learning based systems. The Bidding Strategy that is my go-to for lead generation campaigns is Maximize Conversion Value, which I use to game my own conversion economy to produce the types of conversions i want. There are some searches, however, you WILL want to appear in no matter what, for instance, brand campaigns, or extremely specific long-tail keywords that basically describe your business/product/offering perfectly, or a specific keyword your client wants to be the official resource for as a vanity play, and is willing to pay for it For instance, people who have already submitted a lead, people using search for spellchecking, people doing broad general research for an academic paper or responding to a reddit comment basically a ton of people who are in all likelihood, not going to convert. However, The downside of Target Impression Share is you'll be appearing in a ton of informational and irrelevant searches in order to maintain your visibility and impression share. In my experience, Target Impression Share is a decent way for your client to stay visible on specific searches, and thus act as a pretty good discovery campaign, with generally low cpc's, a ton of traffic, but also, typically lower CTR's, higher Cost per Conversions, etc. Google Ads Quick Reference Map for New UIĬhoosing the right bidding strategy all depends on your particular client goals. Notable AMAsĢ018 Paid Media Salary Survey Results Ad Platform Resource Pages Please visit the rules page if looking for further information. These rules are not a formal agreement, the moderators reserve the right to enforce them at their discretion. Please be sure to read the rules, and get acquainted before you start posting, and we hope to be a valuable resource for future campaigns! /r/PPC Rules For those looking to discuss media buys or seo we have provided a list of related subreddit below. The discussion often revolves around Google Ads, Bing Ads, Facebook Ads, Amazon Ads as well as any other pay-per-click advertising platforms. Welcome to /r/PPC, a subreddit dedicated to discuss news and information about the pay-per-click industry. Hangout with us in #Discord or #Slack A Message From The Mods ![]()
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